請(qǐng)您盡量使用非常詳細(xì)的商品名稱，可以保證每個(gè)獨(dú)立的單詞都可被搜索。

【舉例】: 品名“藍(lán)色三絲光棉大號(hào)枕套（300線程）”比“藍(lán)色枕套”在搜索性能上要好得多。

Use detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases.

以下是推薦給朋友們的產(chǎn)品命名細(xì)節(jié)，舉例：Here are some recommended details for Product Name, with examples

品牌和描述——勞拉愛仕麗枕套：Brand and description - Laura Ashley Pillow Cases

產(chǎn)品套系——蘇菲亞套系：Product line - Sophia Collection

材質(zhì)或者重要成分——三絲光棉：Material or key ingredient - 300-Thread-Count

顏色：藍(lán)色；Color - Blue

尺寸：大號(hào)；Size - Queen

數(shù)量：一對(duì)2個(gè)；Quantity - Set of 2

要使用以上的這些格式，將它們完整的拼湊在一起將會(huì)是：勞拉愛仕麗/蘇菲亞套系/三絲光棉枕套（藍(lán)色，大號(hào)，一對(duì)2個(gè)）：Using these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2).

請(qǐng)不要重復(fù)疊加關(guān)鍵詞，如果你的產(chǎn)品名稱里已經(jīng)有了”藍(lán)色“，請(qǐng)不要再在搜索關(guān)鍵詞里寫”藍(lán)色“了。因?yàn)檫@樣并不能增加你的商品被搜索的幾率。請(qǐng)使用剛才舉的例子來命名您的產(chǎn)品，假設(shè)您的產(chǎn)品當(dāng)中有一些屬性并沒有通過商品名稱表現(xiàn)出來，可能是：高檔，純棉，枕套。（注意，你可以從你的商品描述中得到有用的關(guān)鍵詞，比如床上用品套裝。）

Do not re-use words in the search term fields: If your product name has the word "blue" in it, you don't need to repeat this word in your search terms. This won't increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product description and featured bullets, and from the names of Amazon.com browse nodes - for example, Bedding Ensembles.)

請(qǐng)不要在引號(hào)里填寫太長(zhǎng)的詞語，要填寫單獨(dú)的【單詞】，這將比長(zhǎng)段的詞語要管用。當(dāng)您在引號(hào)中填寫”高檔純棉枕套“這一長(zhǎng)溜的時(shí)候，您的買家必須搜索的確實(shí)是”高檔純棉枕套“才可以搜到你。所以你要寫的是單獨(dú)的單詞，換成”高檔，純棉，枕套“，那么你的買家搜到你的幾率將會(huì)更多。

Don't use quotation marks in search terms: Single words - including several words in a row - work better than demarcated phrases. When you put words inside quotation marks, you're limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase "luxury cotton shams" means that customers searching for luxury pillow cases or cotton pillow cases won't be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field - your product will turn up in the results of such searches.

請(qǐng)不要使用和你的產(chǎn)品不相關(guān)的關(guān)鍵詞，你的勞拉愛仕麗蘇菲亞套系三絲光棉大號(hào)枕套一對(duì)2個(gè)，關(guān)鍵詞不應(yīng)該出現(xiàn)"拉夫勞倫"或者"超大號(hào)"這樣不相關(guān)的詞匯。一個(gè)于自己產(chǎn)品完全符合的產(chǎn)品名稱將永遠(yuǎn)豎立在搜索頁面的前面，另外，假設(shè)你為了讓你的產(chǎn)品排名靠前而刻意寫一些與你產(chǎn)品無關(guān)的關(guān)鍵詞，你上傳的產(chǎn)品將會(huì)被刪掉。

Use only relevant search terms: Choose your search terms with care. They should relate to the product. For a set of blue, queen-sized Laura Ashley pillow cases, it would be inappropriate to use search terms like Ralph Lauren, king-sized, or paisley. Customers resent getting irrelevant results when they're searching for a different type of product. "Keyword bombing" increases clutter in search results and is simply not useful - the truly relevant matches will always rise to the top of the search results list. In addition, Amazon may remove products from the catalog if they're found to contain inappropriate keywords.

請(qǐng)不要使用不正確的英文拼寫或者同義詞。Use legitimate alternate spellings and synonyms: Alternate dictionary spellings often make good keywords.

請(qǐng)將你的搜索關(guān)鍵詞按照英文詞匯的正常排列情況放置，比如買家搜索"超大號(hào)毛絨泰迪熊"，是不太可能搜索"泰迪超大號(hào)毛絨熊"的。When entering several words as a search term, put them in the most logical order: A customer is more likely to search for big stuffed teddy bears than for teddy stuffed bears.

請(qǐng)盡量不要頻繁的使用買家不明白的縮寫，請(qǐng)使用最常見的產(chǎn)品縮寫，如果你的生產(chǎn)廠家提供給你的產(chǎn)品說明上有這個(gè)縮寫，那么這可能就是比較適合并可以借鑒的。

Minimize use of abbreviations: Use only the most common, standard abbreviations. If the manufacturer provides an abbreviation in the title of their product, this is probably a good one to use.

如果你沒有得到你與其的銷售目標(biāo)，請(qǐng)繼續(xù)嘗試不斷的嘗試更換你的產(chǎn)品的名稱和搜索關(guān)鍵詞，如果想要了解一個(gè)產(chǎn)品的相關(guān)關(guān)鍵詞是否有用，最好的方式就是以買家身份在亞馬遜首頁搜索這個(gè)關(guān)鍵詞，然后搜索其他的關(guān)鍵詞來讓搜索結(jié)果縮小。

If you aren't getting the sales you expect, keep experimenting with your product names and search terms. To determine if a keyword will be useful for your product, do a search first on Amazon.com using that keyword. If you get a high number of matches, try other keywords to see if you can narrow the results.

綜上所述，我來總結(jié)下這個(gè)官方文章的主要中心思想：

1-要使用詳細(xì)的商品名稱。

2-要寫上你的商品品牌、套系、材料、顏色、尺寸和數(shù)量。

3-要在search terms 里面寫【單詞】，而不是長(zhǎng)段的詞語，詞與詞之間要有標(biāo)點(diǎn)符號(hào)作分隔。

4-不要為了搜索排名靠前而故意添加與自己產(chǎn)品沒有關(guān)系的單詞或者品牌。

5-英文的拼寫一定要正確無誤。

6-商品名稱的單詞要按照一定的規(guī)則來排列。比如大號(hào)毛絨泰迪熊，而不是泰迪毛絨大號(hào)熊。

7-盡量不要使用買家不明白的專業(yè)縮寫。

8-不斷的做實(shí)驗(yàn)，不斷地調(diào)整自己的商品關(guān)鍵詞，你會(huì)成功的。

更多跨境電商資訊，敬請(qǐng)關(guān)注微信公眾號(hào)【跨境電商贏商薈】