Discover Primaala

Primaala is the creation of Rachel Holt, personal shopper, stylist and wardrobe consultant.

Her belief in fashion for every body, along with her many years of experience and background in fashion and apparel design drove her to create a fully customizable menu of services that are tailored to every woman’s unique body and sense of style.

Primaala is energetic, boundless – it is the freedom to be who you are.

Plus size woman styling faux fur coat with skirt and sweater by Primaala.
little black dress plus size toronto primaala
Plus size woman wearing navy river trouser by Primaala.
Plus sized woman wearing wills coat by Primaala.

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VISIT US IN DOWNTOWN TORONTO

Primaala is a carefully curated boutique in downtown Toronto for the fashion conscious woman sized 12-24.

LOCATION

HOURS

CONTACT

803 Dundas St. West

Toronto, ON

M6J 1V2

Tuesday          12-8

Wednesday   12-5

Thursday        12-8

Friday              12-8

Saturday         12-5

closed Sunday + Monday

416-360-1479

info@primaala.com

available after hours
by appointment