Primaala is a carefully curated boutique in downtown Toronto for the fashion conscious woman sized 12-24.
Discover Primaala, where coveted lines, exclusive designers and our discerning selection of apparel and accessories will inspire your distinctive style. We believe in fashion for every body: from timeless pieces taking you from the boardroom to dinner out, to on-trend items that honour your curves.
With in-house styling and wardrobe consultation services, you can consider us your personal stylist. Let our team help you build a dynamic wardrobe with an attentive, complete shopping experience.
Primaala is energetic, boundless – it is the freedom to be who you are.
Meet Your Personal Stylists
Our in-house designers and stylists have a keen eye for fit and pulling together the perfect outfit. You’ll have access to expert advice to help hone your daily attire, prepare for an important meeting, or get glam for that special event.
With new items arriving every week, the best way to stay in touch is joining our newsletter, or following us on social! Online shopping coming soon.
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Primaala is Toronto’s home to designer plus-size fashion, for women sizes 12-24. With lines that aren’t available anywhere else in the city, the Trinity Bellwoods shop has become a destination for plus-size fashionistas looking for high quality designer womenswear that can be hard to find in this size range. (more…)
Some might say, if you know us, you love us. Since opening in March 2014, we’ve been lucky to gain some of the most loyal, vibrant, and beautiful women of Toronto (and other regions of Ontario!) as our clientele. (more…)