Primaala is the creation of Rachel Holt, personal shopper, stylist and wardrobe consultant.
Her belief in fashion for every body, along with her many years of experience and background in fashion and apparel design drove her to create a fully customizable menu of services that are tailored to every woman’s unique body and sense of style.
Primaala is energetic, boundless – it is the freedom to be who you are.
Some might say, if you know us, you love us. Since opening in March 2014, we’ve been lucky to gain some of the most loyal, vibrant, and beautiful women of Toronto (and other regions of Ontario!) as our clientele. (more…)