Primaala is Toronto’s home to designer plus-size fashion, for women sizes 12-24. With lines that aren’t available anywhere else in the city, the Trinity Bellwoods shop has become a destination for plus-size fashionistas looking for high quality designer womenswear that can be hard to find in this size range.
In 2015, Primaala owner Rachel Holt launched her own exclusive in-store line, Collection by Primaala. It was met with rave reviews from customers, and has become one of the most exciting parts of her job. In late December, we launched the newest collection of Rachel’s carefully designed, timeless pieces.
We’re excited to launch both the collection, and the new year! 2016 proved to be a difficult year for many, with a particularly hard hit to women’s rights, and women in power. With the recent American election results, it seemed high time for Primaala to launch the perfect pantsuit – for “nasty women” ready to shatter the glass ceiling.
“I wanted to create a timeless coordinate suit that provided a tailored look, but was exceedingly comfortable,” Rachel said of the Carly Blazer and River Trouser – both made of 4-way stretch ponte fabric.
Everything is made locally – from sourcing the fabrics, to manufacturing. Rachel is involved in the design process every step of the way, from hand-sourcing the fabrics herself, to styling photoshoots.
With winter in full swing, the collection takes ultra soft, stretch fabrics that would be cozy and comfortable, but also figure-flattering and elegant. The result? A timeless collection that can blend seamlessly with your existing wardrobe, and take you from the boardroom to cocktail parties.
Come visit us in store to try on the new collection! We’re launching our online shop soon – sign up for the newsletter to hear the latest news about our launch.