On Wednesday, November 23 2016, Primaala hosted our first Dress for Success – Toronto charity event.
We invited our friends, families, and women in the working community to come out and donate their gently-used workwear items – in exchange for receiving 10% off at our shop! We also gave our guests the exclusive opportunity to be among the first to preview our new Collection by Primaala winter line.
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence, by providing a network of support, development tools, and the professional attire required to help women thrive in the workplace. Dress for Success Toronto is particularly in need of work-appropriate plus-size clothing. We knew we could rely on our clientele, comprised of successful working women, to help out here! Our event and charity drive was hugely successful – we donated over 100 items to empower working women in the Toronto area.
The decision to partner with Dress for Success was inspired by the recent American presidential election. More than ever, we believe in supporting women in positions of power – and what better place to start than to work with an organization that helps women break down barriers and enter the workforce.
If you missed our event, you can still help us support Dress for Success. Primaala will be donating 10% of the proceeds from every Collection by Primaala pantsuit from now until Trump’s inauguration (January 20th, 2017). You can also reach out to Dress for Success to continue to donate your lightly-used work appropriate clothing to help give women a new start.