Today on the blog, I’m styling two perfect date night looks – one for a night on the town, and one perfect for a cozy night of Netflix-and-chill. (more…)
Wool: A Perfect Spring Transition Fabric
Wool is a wonderful fabric. (more…)
Primaala Loves Plus Size Panda!
We’re all about building out a network of awesome women in the Toronto area! This week, we invited blogger Aggie from Plus Size Panda in to the shop to discuss the city, our mutual complaints about the plus size clothing industry, and where to find the best donuts in Toronto! We had a blast styling Aggie – her unique and fun sense of fashion is a blast of fresh air, and her energy fills the room. (more…)
Rachel Styles – Stronger Together
People around the world are marching together for women’s rights. At Primaala, we believe in empowering women of all shapes and sizes to fight back against oppression – from protesting in the streets, to working behind the scenes at desks and boardroom tables. (more…)
Spring Wish List Ft Primaala
We are so excited to kick off Primaala’s partnership with Assa Cisse – a Toronto based fashion, lifestyle influencer and travel enthusiast. (more…)
NEW Collection by Primaala Launch
Primaala is Toronto’s home to designer plus-size fashion, for women sizes 12-24. With lines that aren’t available anywhere else in the city, the Trinity Bellwoods shop has become a destination for plus-size fashionistas looking for high quality designer womenswear that can be hard to find in this size range. (more…)
Primaala – Origin Story
Some might say, if you know us, you love us. Since opening in March 2014, we’ve been lucky to gain some of the most loyal, vibrant, and beautiful women of Toronto (and other regions of Ontario!) as our clientele. (more…)
Primaala Partners with Dress For Success
On Wednesday, November 23 2016, Primaala hosted our first Dress for Success – Toronto charity event.